WEB ANALYTICS
THAT WORKS.
Technical GA4 and GTM management, reporting, and insights that help your business grow.
Why BusinessesChoose Me
Technical Expertise You Can Trust
With 3+ years of programming experience, I identify technical errors in your website and analytics setup that others miss.
I ensure your analytics infrastructure is built on solid foundations with reliable, accurate data.
Fix Your Broken Analytics Data
Most businesses unknowingly operate with incomplete, incorrect, or GDPR non-compliant tracking systems.
Making decisions on broken data is worse than no data at all – let me ensure your analytics foundation is reliable and actionable.
Beyond GA4's Limited Exploration Reports
GA4's exploration reports are limited and can't handle complex data analysis your business needs.
I build custom dashboards in Looker Studio/Power BI with advanced SQL that give you deep insights GA4 simply can't provide.
Ready to fix your analytics and unlock reliable insights?
Start Your Analytics Audit
AboutMe
I started coding at 15 with WordPress, built through frontend and Flutter, almost three years of hands-on work. When I moved to Brno for university, I landed at a UX agency where a mentor introduced me to web analytics and shifted how I see data and marketing context.
At the agency, I worked with enterprise clients like Kentico and KD, then became a project manager on another project. I handled the full technical marketing stack: GA4, GTM, BigQuery, Looker Studio, and AI. But the real skill is understanding what data actually matters and how to communicate it.
Today I'm freelance and studying both Computer Science and Information Studies at KISK, because programming without context is just code. Understanding how information flows and connects with people is what makes it meaningful.
How ItWorks
The AIM Framework - a streamlined process designed to transform your analytics from broken to brilliant
Audit
I'll conduct a comprehensive audit of your current analytics setup to identify gaps, errors, and opportunities for improvement.
Implement
Based on the audit findings, I'll implement proper tracking, fix data issues, and set up custom reports that matter to your business.
Manage
Ongoing monitoring and optimization to ensure your data stays accurate and actionable as your business grows.
Technical ExpertiseRecognized
“Braňo enjoys analytics, especially from a technical perspective. He has no trouble mastering technologies such as GTM or SGTM; all you need to do to implement a new platform on the website is send him a link to the documentation. As a bonus, he is also skilled at project management, which is definitely not common among IT specialists.”
LatestReflections
thoughts and learnings from my studies :D
Ready to Fix YourAnalytics?
Book a free consultation to discuss your analytics needs and get expert insights