2014
First taste of code
Imagine Logo at school made software feel tangible for the first time.
Independent web analytics specialist
Code, context, and clear decisions.
I am Branislav Mateáš, an independent digital analyst and developer based in Brno.
The route into analytics.
I started coding at school, then learned through commercial web projects and Flutter development. Building software gave me a useful instinct: inspect the implementation before trusting the interface.
At a UX agency, web analytics became the point where technology and business context met. I worked across GA4, GTM, BigQuery, Looker Studio, consent, and measurement strategy for enterprise clients.
Today I work independently and study Computer Science and Information Studies in parallel. The combination keeps both the technical system and the people using its evidence in view.
A decade of connected work.
2018
First commercial build
HTML, CSS, PHP, and a WordPress project turned curiosity into client work.
2020
Mobile development
Flutter and Dart taught me to think in components, state, and shipped products.
2022
Analytics pivot
A UX agency connected code, data, user behavior, and business questions.
2023
Enterprise delivery
I led analytics implementations and expanded into project ownership.
2024
Independent practice
Freelance work now runs alongside Computer Science and Information Studies.
Working principles
What good work needs.
Data with context
A metric matters only when it changes a decision. Every analysis needs a clear question and an honest interpretation.
Technical accountability
I only recommend work I can explain, test, and maintain. Reliable delivery matters more than a polished promise.
Privacy by default
Consent and data quality belong in the same system. Cleaner privacy choices usually produce better measurement too.
Beyond the measurement plan.
The interests that keep curiosity useful outside client work.
Football analytics
FC Barcelona, expected goals, passing networks, and the tactical ideas behind the numbers.
Chess
FIDE rapid 1592 and a preference for quiet moves that change the whole position.
Photography
Learning light, framing, and patience with a Canon R100, one walk at a time.
China
Language, history, food, and a technology ecosystem that challenges a Western default view.
Table tennis
Fast feedback, changing hypotheses, and just enough competition.
A cold start
I was born in Oravská Lesná, one of the coldest villages in Slovakia.
Have a problem worth unpacking?
Bring the setup, the question, or the result that does not quite make sense.